Learn the fundamentals of marketing in the digital age with online classes that cover topics such as social media marketing, content creation, and search engine optimization.
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If you’re a consultant, LinkedIn is THE platform to master in order to build a strong professional presence and consistently grow your business. With over 80% of Social Media generated B2B leads coming from LinkedIn, and an extremely easy way to reach your audience -- without paying for ads -- learning how to effectively leverage this platform could be vital to scaling your company. During this class, you’ll discover how to effectively utilize...
Starting or growing your consulting business is challenging, but it doesn't have to be confusing. During this interactive workshop, you’ll learn how to apply the 5 Pillars of Consulting Success to your business. It doesn't matter if you haven’t started, or have been consulting for years, this class is all about how you can package and price the services you provide, and how to attract your audience in a way that doesn't feel salesy or desperate....
Brands are most commonly thought of in the context of companies, but have you ever thought of branding yourself? Whether you’re considering a career change, interested in turning your side hustle into a full time job, or want to ensure that your name is thought of first when a new opportunity slides across your boss’ desk, we should all be focused on identifying the standout qualities and characteristics that make us the right person for the...
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Explore Digital Marketing Private Group EventsUnderstanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how...
Video marketing is more important now than even before, 85% of businesses are now using video and 80% say video has directly helped increase sales. However, with so many digital channels popping up and customers expectation of bespoke video content per channel, how do you create, market & budget for videos that will cut through the noise? Arielle from Two Giraffes, a high end video production and animation agency, and Laura from Connected, a...
Have you heard about the importance of digital marketing skills but don’t know how to get started? Are you running digital marketing campaigns but want to learn how other digital marketers plan and execute measurable strategies? In this hands-on Bootcamp, you’ll gain an overview of key concepts, learning new ways to promote your business, and connect with customers as a digital marketer. Discover how to build and execute a digital marketing...
Instagram continues to dominate the social media landscape and just recently hit 1 billion monthly active users in June 2018. This visually appealing platform is here to stay and a top-recommended platform for brands and businesses. Nearly 80% of Instagram users follow a business. In this special Instagram Masterclass, you will learn the ins and outs of how to build and grow your brand’s presence on Instagram. We’ll cover the latest features...
The difference between yesterday’s marketing vs. modern marketing primarily resides in the time, energy, effort and budget spent between the top, middle and bottom of the buyer’s journey. In yesterday’s marketing all brands indeed produced content. However, the priorities on content production and distribution looked more like an "upside down funnel”. Which is exactly the opposite of what the buyer’s journey looks like. But how does the...
General Assembly @ 1520 2nd St, Santa Monica, CA
Whether you work in marketing, PR, or at a startup, this class will teach you how to work with influencers to achieve your marketing goals. You will learn everything from how to identify key digital influencers and bloggers in the industry to how to run effective campaigns with them. Furthermore, you will learn best practices for how to approach influencers and how to measure performance of influencer campaigns. Takeaways: Areas covered will...
Branding for Beginners Workshop: How to Build a Brand Customers Love Brand is your organisation's connection to your customer and the marketplace - it provides the foundation for businesses to gain an edge over the competition. The importance of the customer-brand connection is more essential in today's fast paced, dynamic digital economy than ever before. The workshop will walk you through the basic concepts of branding starting from marketing...
Strategic narratives are a form of storytelling, and like all good stories, they need a compelling plot, characters, a climax, and a conclusion. A strategic narrative centres on leaders’ ability to articulate a clear and compelling vision and strategy for the future of the organisation. Rather than focusing on the company’s products or services through a series of bullet points and clip art in a PowerPoint deck, a powerful strategic narrative...
This bootcamp introduces participants to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organisation's strategic goals. Topics to be covered will include: an overview of social media platforms, current...
Students Academy Ltd. @ Live Virtual
Do you want to sell products to customers through the power of copywriting? Complete this course! You will figure out how to turn into a fruitful copywriter. This copywriting course will give you the exact training to enjoy a rewarding career! Key Characteristics Online Classes at the comfort of your schedule. Student Support through Skype, email, and phone. Course Certificate at the course completion.
Students Academy Ltd. @ Live Virtual
Students and Professionals will learn the basics of Writing a perfect SEO Copywriting Article. No prior experience required for this course. Key Characteristics Online Classes at the comfort of your schedule. Student Support through Skype, email, and phone. Course Certificate at the course completion.
GVATE @ Live via Google Meet
Learn the secrets of ranking on the 1st page of Google with NYC's top SEO agency. Join this comprehensive online SEO course and discover how to leverage ChatGPT for SEO success. Perfect for bloggers, journalists, startups, and small business owners.
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