The Market Research for Handmade & Creative Businesses class is designed to help aspiring entrepreneurs, artists, crafters, and creative business owners understand their target market, identify customer needs, evaluate competitors, and discover opportunities for profitable products and services. Whether you are launching a handmade product line, selling crafts online, creating personalized gifts, or developing a creative brand, market research can help you make informed business decisions and reduce the guesswork involved in starting or growing your business.
This class is divided into two learning sections. Part 1 is a one-hour live virtual stream session that introduces the fundamentals of market research, explains essential business concepts, and provides opportunities for students to ask questions and participate in a discussion. Part 2 is a self-paced online learning experience in which students log into their Peach Academy account and complete four course modules designed to expand their understanding through structured lessons and practical activities.
By the end of this class, students will have a stronger understanding of how to research their audience, analyze competing businesses, recognize market trends, evaluate product demand, and use research findings to guide product development, pricing, marketing, and business planning.
This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.
Upon registration, the instructor will send along additional information about how to log-on and participate in the class.
School Notes: For live in person classes - student are responsible for bringing their practice kits. We will send out kit list via email of requirements with recommendation where they can purchase supplies.
