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Penn Quarter Classes Washington, DC
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Crafting Stories with Data
General Assembly @ 509 7th St NW, Washington, DC
Data visualisations can enable us to compress data and encode them in ways to aid perceptual, cognitive and emotional capacity required to comprehend, retain and make decisions using this data. It is often cited that we are trying to tell stories through them. Is that really the case? How do we ensure that the audience is able to retain, recall and retell our data-driven stories? ‘Storytelling with data’ is a cross disciplinary activity that...
Introduction to Google Ads
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
This 3-hr crash workshop will walk you through the strategy, campaign build, and optimization skills you need to get started with Google AdWords - the world's most powerful and effective advertising platform. By the end of the class you will have identified business goals and high intent keywords, set up you own campaign, played around with the Adwords platform, used best practices to optimize ads for ROI, and examined targeting methods. No experience...
Natural Language Processing
General Assembly @ 509 7th St NW, Washington, DC
Natural Language Processing (NLP) has taken data science by storm as one of the most asked-for disciplines in the field. This 3-hour workshop focuses on exposing participants to three NLP practices applied to social media and news: text analytics in pandas, supervised ML for text classification, and unsupervised ML for topic modeling. Participants are expected to come with some exposure to python and pandas, and will leave with two completed pilots...
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Python for Beginners
General Assembly @ 509 7th St NW, Washington, DC
Unlock data-driven insights with code. Explore the intersection of coding and data with General Assembly. During our Python-focused introductory workshop, you’ll learn to harness the power of an essential programming language for data scientists and use it to drive accurate business insights. Working with real-world examples, you’ll: Touch on fundamental Python programming techniques and tools. Discover the history of Python and how it compares...
Content Strategy 101
General Assembly @ 509 7th St NW, Washington, DC
There are zillions of sites and apps begging for your attention--but how many effectively communicate and easily display the information you're seeking? The ones that work likely had a content strategist leading the way. Digital content strategists work with editorial, user experience, strategy, copywriting and design teams to create content that reflects a company or publisher’s business goals. Learn the basics of content strategy in the context...
Introduction to Inclusive Design
General Assembly @ 509 7th St NW, Washington, DC
The keyboard that you type on, Siri, email, audio books, captions on Facebook videos, remote controls – these were all originally designed for people with disabilities, yet they significantly changed everyone's world. Often, as designers we get so caught up in accessible legal standards and the WCAG that we don’t realize just how powerful designing for disability can be – if done right. Why does designing for disability work? As humans, we...
Javascript 101
General Assembly @ 509 7th St NW, Washington, DC
Expand your coding toolkit with the No. 1 language in tech. During this workshop, you'll learn how Javascript powers dynamic websites and applications through animations, drop-down effects, and more. You'll work through a series of hands-on coding exercises to get you on your way to proficiency! Takeaways Gain an overview of the JavaScript landscape and its placement in the web development ecosystem. Practice programmatic thinking Write expressions...
Python for Data Science (Intermediate)
General Assembly @ 509 7th St NW, Washington, DC
Python is an excellent programming language for data science, due to its rich set of data structures, the maturity of its data-focused libraries, and its ability to execute all aspects of the data science pipeline. This workshop will lay the foundation for data science in Python by exploring its data structures and data manipulation capabilities, as well as giving you a better understanding of the Python environment. This class is also a recommended...
Online Storytelling for Non-Profits & Social Enterprise
General Assembly @ 509 7th St NW, Washington, DC
Developing a strong digital marketing strategy can make a world of difference for organizations that operate with limited budgets to achieve their membership and funding goals. This workshop will offer a big picture analysis of compelling and cost-effective digital marketing and storytelling, with an emphasis on working with limited resources and staying true to your organization's mission and purpose. Join us as we explore what it takes to craft...
Talk Like a Programmer
General Assembly @ 509 7th St NW, Washington, DC
Learn to talk the talk without walking the walk. This class is for people who want to speak intelligently about tech. Whether you're recruiting developers, writing marketing copy, a first-time product manager, or simply want to work in a tech startup, you need to know what is happening in the engineering department. The instructor will cover web oriented tech vocabulary from A-Z, starting with how the internet works, discussing back and front...
People Management Essentials: Coaching Skills
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
As people managers, we often feel that our teams expect us to have all the answers. We know it’s important in our jobs that we be strong in both subject matter and all the human aspects—no pressure! But let us let you in on a little secret: being a good people manager does not mean having a solution to every problem and groundbreaking ideas at every turn. This is where coaching comes in. The best people managers know how to empower their teams...
Excel at Excel: Getting Down the Basics
The Excel at Excel workshop is designed for students who are relatively familiar with other office productivity software, for example, Microsoft Word. (The students who succeed the most are comfortable using a computer and navigating around desktop programs on their own). It introduces a range of Excel topics giving students a taste of the potential that can be achieved with Excel and touches briefly on everything from navigation and layout to using...
Instagram for Entrepreneurs Workshop
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
Learn how to craft a winning Instagram strategy that connects & engages your audience, grows your followers and turns them into loyal customers. You'll walk away with the best Instagram practices that will allow you to define a more robust social message that resonates well with your brand. Who is this course for? Anyone who either manages or is interested in managing an Instagram Business account. This workshop is not appropriate for total...
Design Your Dream Job
General Assembly @ 509 7th St NW, Washington, DC
Summer is over. Your boss has come back from vacation. You remember how much you dislike your job. Don’t wait ‘til next year. Seize this chance to design your ideal career now!! In this daylong workshop, you will get a brief introduction to design thinking (the methodology we will use to learn and create in the class) and an overview of the basic steps to take to transform your career. You’ll then roll up your sleeves, design a model of your...
National Portrait Gallery: Un-Highlights Tour
Museum Hack @ 8th and F Streets NW, Washington, DC
Smithsonian American Art Museum & National Portrait Gallery: Un-Highlights Tour Come on down to DC’s Gallery Place and experience the National Portrait Gallery like never before! Whether you’re visiting DC or have been here for years, we can promise to introduce you to some previously unheard of Americans! Join our renegade tour guides for a whirlwind, fast-paced two-hour group tour through one of the oldest buildings in the nation’s capital....
$39
Email Etiquette
General Assembly @ 509 7th St NW, Washington, DC
Register for this class to learn the do’s and don’ts of writing effective, positive, proactive email communication. Learn simple steps to guide your tone and professionalism when emailing, and learn when it’s time to move the conversation offline and face to face. Bring your sample troublesome emails and learn how to address them constructively with real-life, practical examples. Takeaways The difference between writing professional and...
Visual Design 101
General Assembly @ 509 7th St NW, Washington, DC
The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with...
Career Shift: Find Work You Love
General Assembly @ 509 7th St NW, Washington, DC
Do you feel stuck in a career you no longer love? Do you long to do meaningful work but are not sure what it might be? Are you ready to find the career of your dreams, but don't see a clear path forward? If you answer yes to one of these questions, then this workshop is for you! In this experiential and interactive workshop, you'll learn 3 keys to identifying the career you absolutely love that gets you excited to go to work every morning....
Intro to Strategic Planning
General Assembly @ 509 7th St NW, Washington, DC
Learn the keys to creating and communicating a strategic plan. During our introductory class, explore how Directors, CEOs, and Strategy Leads create a vision, form initiatives, and plan for uncertainty. You’ll learn what a strategic plan can accomplish, how to create one, and how you can guide an organization to greater results. This class will empower you with tools, techniques and best practices to create, enhance, and communicate your strategy....
Post-Work Day Mindful Meditation
General Assembly @ 509 7th St NW, Washington, DC
With our busy, ever changing world filled with high-speed technology and stress, focusing on self-care is more important than ever. Meditation is a tool that has been used for thousands of years to calm the mind, reduce stress and provide more focus, awareness and clarity in life. Join General Assembly DC and learn some basics of meditation that can be easily implemented in your day-to-day routine with Karianne Wardell. Take a break after your...
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