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Selling to Major Accounts: A Strategic Approach

American Management Association See all classes by this school @ 1601 Broadway, New York, NY

Get fluent in selling to major accounts through a strategic approach in this comprehensive training seminar. Learn how to identify the right accounts, understand their needs, and build lasting relationships. Lift your sales performance and grow business from existing accounts while putting in less wasted effort.

(8) All levels 21 and older
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Negotiation Prep

  • All levels
  • 18 and older
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  • 349 5th Ave, New York, NY
  • 2 hours & 30 minutes

Start Dates (0) $85/person

No upcoming dates are currently available.

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Class Description

Description

In this course, you will learn how to prepare for a negotiation. Topics covered include: the interests of both parties, emotions and biases, defining and ranking the elements of the negotiation, determining both parties’ BATNA (Best Alternative to a Negotiated Agreement), reserve price, strategically making concessions and sharing information, and building relationships as a negotiator.

Who Should Attend

Early- to mid-career professionals from all industries. The content will also be useful for those looking to refresh their skills.

Refund Policy

50% refund if cancellation is made 7 days or more prior to the class.

Reviews of Classes at NegotiateNYC (5)

(5.0-star rating across 5 reviews)

This class: 5.0 out of 5 from 5 reviews

  • Negotiation Prep

    This was a great class. It was enlightening and eye-opening. The role-playing was done very well.
  • Negotiation Prep

    I've taken a negotiation course before and been involved in negotiations in my career and still learned new techniques and tips from Gabrielle in this course. I found Gabrielle's real world examples to be incredibly valuable. I also liked the role playing exercise and Gabrielle's feedback on our practice negotiation. I would recommend this course.
  • Negotiation Prep

    I really enjoyed this class. With Gabrielle's background and expertise in negotiations, she was able to provide valuable knowledge to use in the future. I also appreciated her real world examples, as well as the role playing. The immediate feedback provided was insightful.
  • Negotiation Prep

  • Negotiation Prep

    This was a great first class! I've fairly early in my career and Gabrielle's pacing and moderation was perfect to learn more about negotiation tactics. The role-play exercises were great as well, I only wish there was more to do. I will definitely be back.

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NegotiateNYC

NegotiateNYC offers dynamic, experience-driven classes that redefine negotiation as a creative, collaborative process for better outcomes in both work and life. Led by seasoned professionals, these workshops equip you with real-world strategies learned from years of high-stakes negotiations.

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NegotiateNYC
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